If So, What? included in the Observer’s round-up of ‘Spring’s Best Fairs and Auctions’

Although it follows in the steps of other art fairs keen on establishing themselves in the Bay Area over the past couple of years such as Fog Design + Art and Untitled, this event—started by Sho-Joung Kim-Wechsler, the former head of finance for the New York-based art start-up Artsy—bills itself as unique, blending art, design, technology, and sound, which may be the perfect combo for techies looking to get their art