Where Art and Design Meet Silicon Valley

April 26–29, 2018 | Palace of Fine Arts | San Francisco

Join us for the first-ever edition of If So,What?


If So, What? is an immersive event where an international art fair meets a pioneering music festival, complete with cutting edge innovation projects and a host of talks by leaders in the fields of technology, art, and design. Buy your tickets now to experience revolutionary virtual and augmented reality projects, interactive media installations, keynotes and panel discussions on everything from cryptocurrency to big data and the future of online platforms, and showrooms and exhibitions by galleries and curators from around the world.

April 26–29 at the Palace of Fine Arts in San Francisco.

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"Now is the perfect time for a global art festival to be held in the San Francisco Bay Area. Talent from around the world are introducing new platforms for creative expression in Silicon Valley, making it today's equivalent of Florence during the Renaissance.”

Satjiv Chahil 
Silicon Valley Advisor, Swarovski



If So, What? Music

Photay (Evan Shornstein) uses keyboards, sampling and loops to create future/electronic/funk that tells a story of the future of the global environmentalist movement. Photay’s debut full-length Onism is a reflection of tension in an age of climate change and social media addiction. The album's name comes from the term ‘onism,’ invented by pseudo-linguist John Koenig as signifying the frustration of being stuck in just one body that inhabits only one place at a time.

Press Coverage