If So, What? News
Last month, Michael Jackson, the venture capitalist and former Skype executive, spent $400,000 on a 10-foot-long neon sign consisting of 42 yellow letters and numbers that make up the blockchain contract address of a crypto-themed work of art called “Yellow Lambo.”
Artist Kevin Abosch conceived it as a symbol of success, a way to physically manifest the wealth a digital coin can represent. Jackson doesn’t know whether the work is, or ever will be, worth the money. And yet this Yellow Lambo went for more than many real Lamborghinis.
Abosch sold another digitally-inspired artwork called "YELLOW LAMBO" to former Skype COO Michael Jackson at the San Francisco art fair "If so, What" for $400,000 — more than the starting price of an actual Lamborghini.
‘Mesmerizing’ … The inaugural edition of If So, What? (ISW) in San Francisco opened its doors to the press and other VIPs last night for an evening filled with art, technology, music, and champagne.
Ranging from the most innovative global design to the latest trends in contemporary art, as well as immersive multimedia installations, such as projection mapping, Augmented Reality digital sculpture garden, interactive media art and works created using Artificial Intelligence.
A hundred years of renegades and innovators have called San Francisco home. The latest crop of pioneering local makers debuts alongside an impressive list of global galleries at this weekend’s If So, What? festival.
This new fair brings together some world-class artists, designers, and technologists with a very interesting schedule of speakers and possibly awesome exhibits as well.
The luxury automaker is collaborating with graduates of the esteemed California Institute of Fine Arts.
Although it follows in the steps of other art fairs keen on establishing themselves in the Bay Area over the past couple of years ...
If So, What? (ISW), a new annual cultural event pairing art and design with sound and innovation in the Bay Area ...
San Francisco, CA (April 30, 2018) - On Sunday, April 29, 2018, the inaugural edition of If So, What? (ISW) closed with strong sales and attendance by notable patrons, art enthusiasts and leaders of the Silicon Valley tech community. The inaugural edition was welcomed with positive responses to its unique approach to the Silicon Valley Bay area, uniting the worlds of arts and technology.