Last month, Michael Jackson, the venture capitalist and former Skype executive, spent $400,000 on a 10-foot-long neon sign consisting of 42 yellow letters and numbers that make up the blockchain contract address of a crypto-themed work of art called “Yellow Lambo.”

Artist Kevin Abosch conceived it as a symbol of success, a way to physically manifest the wealth a digital coin can represent. Jackson doesn’t know whether the work is, or ever will be, worth the money. And yet this Yellow Lambo went for more than many real Lamborghinis.

Abosch sold another digitally-inspired artwork called "YELLOW LAMBO" to former Skype COO Michael Jackson at the San Francisco art fair "If so, What" for $400,000 — more than the starting price of an actual Lamborghini.

We’d like to share Die Welt’s feature on ISW, highlighting Priveekollektie, HG Contemporary, Ed Cross Fine Art, Carrie Scott & Partners, Halcyon, re.riddle gallery as well as Kevin Abosch’s work. 

‘Mesmerizing’ … The inaugural edition of If So, What? (ISW) in San Francisco opened its doors to the press and other VIPs last night for an evening filled with art, technology, music, and champagne.

The inaugural edition of the fair, which pairs art and design with sound and innovation and includes dozens of exhibitors, galleries and panels, kicks off with a VIP reception to benefit Art in Action.

Ranging from the most innovative global design to the latest trends in contemporary art, as well as immersive multimedia installations, such as projection mapping, Augmented Reality digital sculpture garden, interactive media art and works created using Artificial Intelligence.

A hundred years of renegades and innovators have called San Francisco home. The latest crop of pioneering local makers debuts alongside an impressive list of global galleries at this weekend’s If So, What? festival.

San Jose Jazz has booked the “Jazz Beyond” talent for a new art and technology festival called “If So, What?,” which runs Thursday-Sunday, April 26-29, at San Francisco’s Palace of Fine Arts. 

This new fair brings together some world-class artists, designers, and technologists with a very interesting schedule of speakers and possibly awesome exhibits as well.

The luxury automaker is collaborating with graduates of the esteemed California Institute of Fine Arts.

Moved to San Francisco she had the opportunity to re-evaluate her career and embark on a passion project

As art fairs continue to proliferate, it’s increasingly difficult to tell one modern art showcase from the next. Enter If So, What?  ...

For a different take on art and design, visit If So, What? (April 27–29) at the Palace of Fine Arts, which will celebrate art, design, music, and innovation ...

Although it follows in the steps of other art fairs keen on establishing themselves in the Bay Area over the past couple of years ...

If So, What? (ISW), a new annual cultural event pairing art and design with sound and innovation in the Bay Area ...