Where Art and Design Meet Silicon Valley



Thank you for joining us for the first-ever edition of If So,What?

If So, What? is an immersive event where an international art fair meets a pioneering music festival, complete with cutting edge innovation projects and a host of talks by leaders in the fields of technology, art, and design. 


Press Coverage

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"Now is the perfect time for a global art festival to be held in the San Francisco Bay Area. Talent from around the world are introducing new platforms for creative expression in Silicon Valley, making it today's equivalent of Florence during the Renaissance.”

Satjiv Chahil 
Silicon Valley Advisor, Swarovski



If So, What? Music

Photay (Evan Shornstein) uses keyboards, sampling and loops to create future/electronic/funk that tells a story of the future of the global environmentalist movement. Photay’s debut full-length Onism is a reflection of tension in an age of climate change and social media addiction. The album's name comes from the term ‘onism,’ invented by pseudo-linguist John Koenig as signifying the frustration of being stuck in just one body that inhabits only one place at a time.