Our Vision

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Building a global platform of creativity

If So, What? is a new immersive event celebrating art, design, music, and innovation. Taking place April 26-29, 2018 at the Palace of Fine Arts in San Francisco, If So, What? will feature showrooms by an international roster of curators, exhibitions by galleries from around the world, and artists working in the field of digital media. Visitors will also be invited to attend music performances and a series of multi-disciplinary panel discussions with visionary speakers. Inspired by the creative communities in the Bay Area and internationally, the event will invite visitors to experience art and design in a new way.

 Marpi, The Aquarium at If So, What? 2018

Marpi, The Aquarium
at If So, What? 2018

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Exhibitions

If So, What? features showrooms by an international roster of curators, exhibitions by galleries from around the world, and artists working in the field of digital media.

Speaker Program

Interested in exploring the intersection of art, design, and technology, the ISW speaker program will feature panel discussions led by some of the most forward-thinking leaders in the field.

Music & Multimedia Installations

As part of the immersive aspect of If So, What? visitors will experience multimedia, AR, and VR installations, as well as contemporary music performances curated and produced by San Jose Jazz (SJZ), a Silicon Valley-based non-profit celebrating jazz as a dynamic, evolving art form. 

 

Our Team

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  Sho-Joung Kim-Wechsler Founder and CEO   International finance, art, design, and tech executive with extensive experience in building, scaling and exiting marketplaces. Former Head of Finance at Artsy, one of the leading online platforms for art.

Sho-Joung Kim-Wechsler
Founder and CEO

International finance, art, design, and tech executive with extensive experience in building, scaling and exiting marketplaces. Former Head of Finance at Artsy, one of the leading online platforms for art.

  Linda Helen Gieseke Co-Founder    International senior strategy advisor specializing in business development, growth and sales strategies for Fortune 500 companies. Former Senior Advisor at The Boston Consulting Group.

Linda Helen Gieseke
Co-Founder

International senior strategy advisor specializing in business development, growth and sales strategies for Fortune 500 companies. Former Senior Advisor at The Boston Consulting Group.

 
 
  Christine Duval Sales Lead   Founder of Duval Contemporary, extensive gallery experience in Silicon Valley and LA, active Board member of various Bay Area Cultural Institutions

Christine Duval
Sales Lead

Founder of Duval Contemporary, extensive gallery experience in Silicon Valley and LA, active Board member of various Bay Area Cultural Institutions

  Gabor Ujvari 20th Century Design   Founder of GT Art Consulting and former European Sales Director for 1stdibs, the leading online platform for antiques.

Gabor Ujvari
20th Century Design

Founder of GT Art Consulting and former European Sales Director for 1stdibs, the leading online platform for antiques.

  Danielle Wohl Art Advisor   Art Advisory to Silicon Valley companies including Facebook, Google, GoDaddy, PayPal, eBay and Synopsys. Clients also include law firms, financial institutions, municipal governments and foundations.

Danielle Wohl
Art Advisor

Art Advisory to Silicon Valley companies including Facebook, Google, GoDaddy, PayPal, eBay and Synopsys. Clients also include law firms, financial institutions, municipal governments and foundations.

 
  Mia Jung Exhibition Design   Director of Interiors at Ike Kligerman Barkley, a leading architectural and design firm with offices in New York and San Francisco.

Mia Jung
Exhibition Design

Director of Interiors at Ike Kligerman Barkley, a leading architectural and design firm with offices in New York and San Francisco.

  Louis Lin Exhibition Design   Associate at Ike Kligerman Barkley, a leading architectural and design firm with offices in New York and San Francisco.

Louis Lin
Exhibition Design

Associate at Ike Kligerman Barkley, a leading architectural and design firm with offices in New York and San Francisco.

  Roman Kraeussl Academic Advisor   Professor in Art Finance and Quantitative Art Analytics, Luxembourg School of Finance and Hoover Institution at Stanford University.

Roman Kraeussl
Academic Advisor

Professor in Art Finance and Quantitative Art Analytics, Luxembourg School of Finance and Hoover Institution at Stanford University.

  Ali Cashman Gallery Partnership Liasion   Manager of Special Projects at MGM Resorts International and former Assistant Director at Bethany Brady Artist Management.

Ali Cashman
Gallery Partnership Liasion

Manager of Special Projects at MGM Resorts International and former Assistant Director at Bethany Brady Artist Management.

 

Creative Contributors

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Adam Hilborn | Christine Montalvo | Collin Munn | Nathanael Totushek | Dav Rauch | Joel Slayton | Jung Ah Suh | Rick Paz | Scott Patterson