Our Vision

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Building a global platform of creativity

If So, What? is a new immersive event celebrating art, design, music, and innovation. Taking place April 26-29, 2018 at the Palace of Fine Arts in San Francisco, If So, What? will feature showrooms by an international roster of curators, exhibitions by galleries from around the world, and artists working in the field of digital media. Visitors will also be invited to attend music performances and a series of multi-disciplinary panel discussions with visionary speakers. Inspired by the creative communities in the Bay Area and internationally, the event will invite visitors to experience art and design in a new way.

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Exhibitions:

If So, What? features showrooms by an international roster of curators, exhibitions by galleries from around the world, and artists working in the field of digital media.

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Speaker Program:

Interested in exploring the intersection of art, design, and technology, the ISW speaker program will feature panel discussions led by some of the most forward-thinking leaders in the field.

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Music:

As part of the immersive aspect of If So, What? visitors to the event will experience music performances throughout the duration of the event.

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Palace of Fine Arts

San Francisco, CA
April 26 - 29, 2018

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